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Memories

Bad Boys put Flava in Ya Ear with Bobo Omotayo


Bobo Omotayo tell us how he became partners in crime with hip hop -- a personal story of his experience as an 12 year old watching the "Flava in Ya Ear" remix video on Yo! MTV Raps.


Bad Boys put Flava in Ya Ear with Bobo Omotayo


My first encounter with hip-hop has to be Craig Mack’s "Flava in ya Ear (remix)" featuring The Notorious B.I.G., LL Cool J, Busta Rhymes & Rampage, off Mack's 1994 album "Project Funk da World." I remember I was 12 years old and at the time, there was a show on MTV called "Yo! MTV Raps", which only came up by 11 o’clock at night every Wednesday.

"Yo! MTV Raps was a two-hour television music video program, which first aired on MTV Europe from 1987 to mid-90s and on MTV US from August 1988 to August 1995."

The show was past my bedtime and I remember I would stay up late at night waiting for it to come on just so I could see that black and white video. For me, it was that Puff Daddy intro, when he was tapping 2 bottles together, and he goes "bad boy come out and play." For me, the relationship with hip hop started from there. 


Hip hop embodies expression to me and my DNA is very much around expressing yourself to the fullest and that’s what the music and the culture was for and that’s why I have always said we are partners in crime!

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